Web Analyst (w/m/d)
Core
Concept, steer, and develop business-side tracking setups with a focus on first-party data, including visitor/purchase behavior analysis and customer journey analysis.
Role type
Web Analyst (Data & Tracking)
Builds
Tracking setups, dashboards, and optimization measures for digital platforms
Domain
E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Tag Manager, Google Marketing Platform, first-party data tracking, attribution modeling, customer journey analysis, ad-hoc reporting, stakeholder communication
Preferred skills
Experience in web analysis, tag management, marketing technologies
Technologies
Google Analytics 4, Google Tag Manager, Google Marketing Platform