MarTech Solution Architect
Core
Designing scalable marketing technology roadmaps and architectures that connect business goals with technical solutions for digital products and platforms.
Role type
Senior Marketing Solution Architect
Builds
Digital products and platforms integrating CRM, DAP, PIM, CDP, DXP, CMS, campaigns, personalization, and tracking.
Domain
Marketing Technology (MarTech) and Digital Product Architecture
Deliverable
production ML models | product features
Required skills
Marketing technology platforms (Salesforce, Adobe, HubSpot, Selligent/Marigold), API-first architecture, composable architecture, cloud integrations, API management, security, data stream management, cross-functional team collaboration, strategic planning, technical roadmap creation.
Preferred skills
Experience with marketing use cases (personalization, loyalty, journeys), reference architecture development, stakeholder management across management/marketing/IT.
Technologies
Salesforce, Adobe, HubSpot, Selligent/Marigold, CRM, DAP, PIM, CDP, DXP, CMS
Responsibilities
Translate business and marketing objectives into scalable technological roadmaps; design marketing and engagement architecture as part of digital product projects; navigate between management, marketing teams, and IT/dev(ops); translate marketing use cases into scalable technical solutions; maintain integrations, API architecture, and data flows; build reference architectures for marketing, data, and customer experience.
Seniority
Senior, hands-on IC
