Marketing Data & Analytics Strategy Manager (R6054)
Core
Define marketing data requirements, design data structures and governance, and build centralized reporting dashboards to support executive decision-making.
Role type
Senior Marketing Data & Analytics Strategy Manager
Builds
Centralized reporting dashboards, data schemas, and executive performance narratives
Domain
Defense technology / B2B Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data modeling, ETL concepts, Google BigQuery, Google Analytics, Marketo, Looker Studio/Tableau, Salesforce, executive storytelling, project management
Preferred skills
ETL pipeline construction, marketing funnel attribution, AI/automation tools
Responsibilities
Define marketing data and reporting requirements; design data structure, storage, and governance; maintain centralized reporting dashboards; lead cross-functional performance analyses for C-suite; prepare executive updates and strategic narratives; partner on annual/quarterly operating plans; identify opportunities to improve data quality and operational efficiency.