Digital Marketing Manager, GEO
Core
Drive marketing ROI for assigned Lines of Business by managing organic search, Generative Engine Optimization (GEO), and integrating insights across owned, earned, and social channels to maximize brand inclusion in generative search.
Role type
Manager, National GEO/SEO
Builds
Organic search strategies and AI visibility roadmaps for TD's digital marketing ecosystem
Domain
Financial Services / Digital Marketing / Generative AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Generative Engine Optimization (GEO), SEO (technical and editorial), content strategy, cross-functional project leadership, agency/vendor management, data analytics, AI prompt testing, schema markup design, site structure optimization, stakeholder consensus building
Preferred skills
Financial product knowledge, bilingualism (English/French), experience with Quebec cultural nuances
Technologies
GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Google Sheets, Schema validation tools, Conductor, LLMs
Responsibilities
Define and maintain the national GEO roadmap (English + French), identify AI visibility priorities, oversee GEO performance, align with content/PR/social teams, run GEO audits, report Share of Search Visibility, develop AI prompt testing frameworks, partner on content refreshes and earned mentions, collaborate on Quebec cultural nuance, prepare AI visibility reports
Seniority
Manager, hands-on IC with strategic oversight