Marketing & Portfolio Manager, New Ventures, Personal Work Solutions Business Group
Core
Drive global B2B & B2C portfolio and marketing strategy, build new categories, and transform assigned categories by identifying gaps and defining go-to-market strategies.
Role type
Senior Marketing & Portfolio Manager
Builds
New product launches, global marketing campaigns, sales enablement tools, and category growth models
Domain
Consumer Electronics / B2B & B2C Marketing
Deliverable
product features
Required skills
Global brand and portfolio management, Digital Marketing, Search and AEO/LLM optimization, Sales enablement, Creative and production agency leadership, Market and competitor analysis, Financial and business KPIs fluency
Preferred skills
B2B-first launch experience, Emerging technology trends expertise, Agile team collaboration
Technologies
AEO, LLM, Digital Marketing tools
Responsibilities
Lead new product development and launch from portfolio and marketing side, Develop GTM models and sales enablement tools, Create B2B and B2C marketing campaigns, Partner with central and regional marketing teams, Track and analyze business and marketing performance metrics, Define global portfolio strategy and key business drivers
Seniority
Senior, hands-on IC
