Manager
Core
Develop and execute mainline media plans across TV, Print, Radio, Cinema, and Outdoor channels to translate client business objectives into effective strategies.
Role type
Manager, Mainline Media Planning
Builds
Media plans, rationale documents, flowcharts, and post-campaign analyses for client campaigns
Domain
Advertising / Traditional Media Planning
Required skills
TV Planning, Print Planning, Radio & OOH media planning, Media research and audience measurement tools, Media planning tools/software proficiency, Analytical skills, Presentation skills, Stakeholder management, Client management, Multi-campaign management
Preferred skills
FMCG/retail/telecom brand experience, Integrated media planning knowledge, Media buying and negotiation processes
Responsibilities
Develop and execute mainline media plans across channels, Conduct market/audience/competitor analysis, Coordinate with buying/activation/strategy teams, Manage media budgets and scheduling, Lead client discussions and present strategies, Mentor junior team members, Stay updated on media trends
Seniority
Manager, 4–7 years experience