Logitech for Business Marketing Manager – Benelux
Core
Lead full-funnel B2B demand generation and marketing strategy for Logitech for Business across the Netherlands, Belgium, and Luxembourg, driving pipeline growth through channel partners and direct engagement.
Role type
Senior B2B Marketing Manager (Demand Generation & Field Marketing)
Builds
B2B lead generation campaigns, partner co-marketing initiatives, and full-funnel demand programs for enterprise, verticals, and SMB accounts.
Domain
B2B Technology / IT Solutions
Required skills
B2B demand generation strategy, multi-channel campaign execution, partner/channel marketing management, multi-touch attribution modeling, CRM and marketing automation workflow management, business intelligence reporting, account-based marketing (ABM) implementation, KPI definition and tracking.
Preferred skills
Channel-driven business model experience, technology/IT sector background, Dutch language fluency, French or German language proficiency.
Technologies
Marketo, Salesforce, Knak, Tableau
Responsibilities
Develop and scale full-funnel B2B demand generation plans; execute local field marketing and multi-channel lead generation campaigns; manage MDF allocation and partner campaign funding; design and launch integrated demand generation programs (paid digital, content syndication, webinars, ABM); establish and report on primary marketing KPIs (MQLs, SQLs, pipeline value, ROI); localise global campaigns for cultural and linguistic relevance.
Seniority
Senior, hands-on IC
