Senior Media Specialist (Off)
Core
Planning, negotiating, and executing media plans for multiple clients across digital and offline channels.
Role type
Senior Media Specialist
Builds
Media campaigns and strategies for clients
Domain
Advertising and Media Buying
Required skills
Media planning, audience analysis, budget allocation, campaign optimization, market data analysis, negotiation, Excel proficiency, Portuguese market knowledge
Preferred skills
Statistics and database knowledge, Yumi and AdLog platform knowledge
Responsibilities
Collect and analyze market data, Identify target audiences and understand their behavior and habits, Determine the best media outlet mix for campaigns, Plan and optimize ad campaigns, Allocate budgets and monitor costs, Follow media trends of online and offline outlets, Evaluate the success of media strategies and campaigns
Seniority
Senior, hands-on IC