Senior Marketing Technology Engineer (m/w/d)
Core
End-to-end ownership of the MarTech stack (tracking, tag management, consent) for a European retail giant across 34 markets.
Role type
Senior Marketing Technology Engineer (MarTech Platform Owner)
Builds
MarTech platform components including DataLayer, GTM (client/server-side), Consent Management, and tracking integrations for 34 markets
Domain
E-commerce / Retail / Digital Marketing Technology
Required skills
Google Tag Manager (client/server-side), Google Analytics 4, Consent Management tools, JavaScript, SQL, BigQuery, App tracking (Adjust/AppsFlyer), Marketing platform integrations (Google Ads, Meta, TikTok), DataLayer design, GDPR/TTDSG compliance
Preferred skills
Python, international rollout experience, strategic architecture planning
Technologies
Google Tag Manager, Google Analytics 4, ConsentManager, BigQuery, Adjust, AppsFlyer, Firebase, Google Ads, Meta, Criteo, TikTok, Snap, Pinterest
Responsibilities
Architect and implement MarTech stack end-to-end; lead tracking projects across 34 markets; manage external partners and vendors; ensure data quality and compliance; consult on tracking strategy and technology decisions
Seniority
Senior, hands-on IC with leadership responsibilities