CRM Business Analyst (m/w/d)
Core
Design and execute ad-hoc SQL analyses to answer customer-related questions, define CRM KPIs to measure customer development and loyalty program performance across countries, and analyze customer bases to identify potential and derive action needs.
Role type
CRM Business Analyst
Builds
Customer loyalty programs and cross-channel customer engagement campaigns
Domain
Retail / E-commerce
Deliverable
dashboards & analysis
Required skills
SQL, Excel, A/B testing, KPI definition, customer data analysis, campaign performance analysis
Preferred skills
GA4, Adjust, campaign management systems (e.g., Emarsys)
Responsibilities
Conduct ad-hoc SQL analyses for customer questions, define and monitor CRM KPIs across countries, analyze customer bases to identify growth potential, set up and analyze A/B tests with the operational CRM team, evaluate multi-channel campaigns (email, push, print) and derive optimization recommendations, select customer data for targeted campaign targeting
Seniority
Mid-level, hands-on analyst