CRM Data Analyst (m/w/d)
Hybrid
Core
Build automated CRM reports and ad-hoc analyses to generate customer insights, develop segmentation and scoring models, and optimize marketing campaign targeting.
Role type
CRM Data Analyst
Builds
Automated CRM reports, interactive dashboards, customer segmentation models, and scoring models
Domain
Retail / Customer Relationship Management
Deliverable
dashboards & analysis
Required skills
SQL, Excel, PowerBI, Python, Customer Data Analysis, Segmentation Modeling, Scoring Models
Responsibilities
Build automated CRM reports and dashboards; Conduct ad-hoc analyses to generate insights and recommendations; Select customer data for targeted marketing campaigns; Collaborate with Data Engineers to optimize CRM data infrastructure; Develop customer segmentation and scoring models.