PWS Global Marketing Manager
Core
Strategic lead for Logitech's global Direct-To-Consumer (DTX) digital ecosystem, specifically driving category growth for Personal Workspace Solutions (PWS) through audience architecture and scalable marketing frameworks.
Role type
Senior Global Category Marketing Manager (DTX)
Builds
Global DTX marketing strategy, consumer journey maps, and scalable playbooks for regional teams
Domain
Consumer Electronics / Direct-to-Consumer (DTC) E-commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (marketing strategy & frameworks)
Required skills
Global audience segmentation, DTX marketing strategy, consumer journey design, cross-channel campaign management, performance analytics, A/B testing, project management
Preferred skills
Master's degree, prior eCommerce experience, category/campaign management
Technologies
None explicitly stated
Responsibilities
Define and segment global audiences for the DTX channel; Architect long-term DTX marketing strategy and roadmap; Establish frameworks for PWS consumer journey mapping; Lead upstream content strategy for PWS personas; Develop scalable global playbooks for regional teams; Analyze market data to refine audience definitions and optimize strategies
Seniority
Senior, hands-on IC with strategic leadership