Senior Analyst, Paid Media - CTV
Core
Execute global paid CTV campaigns for Warner Bros. Discovery's Streaming Services, focusing on subscriber acquisition, installs, and tune-ins across digital buying platforms.
Role type
Senior IC paid media strategist (CTV)
Builds
Paid media campaigns and media-buying strategies for streaming services
Domain
Media & Entertainment / Connected TV (CTV)
Required skills
CTV planning, media buying, Amazon DSP, campaign optimization, ROI analysis, project management, data analysis, Excel
Preferred skills
Agency experience, self-service media tools, cross-functional collaboration
Technologies
Amazon DSP, Roku, Vizio, Samsung, LG, PlayStation, Xbox
Responsibilities
Execute global campaigns with goals like subscriber acquisition and installs; Lead CTV planning and media-buying to optimize growth and ROI; Liaise with partners to identify new tech and betas; Manage CTV strategists and managers for flawless execution; Optimize campaigns for efficient conversions.
Seniority
Senior, hands-on IC