Global Brand Health Consultant - Consumer Insights (all genders)
Core
Transform complex Brand Health Tracking and Consumer Panel data into actionable strategic insights to drive brand growth and inform high-level business decisions.
Role type
Senior Brand Health Consultant (Consumer Insights)
Builds
Strategic brand growth initiatives and executive-level presentations
Domain
FMCG / Consumer Goods / Market Research
Deliverable
dashboards & analysis
Required skills
Brand Health Tracking, Consumer Panel/Penetration data analysis, connecting data sources (retail, business metrics), executive storytelling, stakeholder management, methodological rigor
Preferred skills
Multi-market experience, agency and client-side experience, Power BI, additional languages
Technologies
Power BI
Responsibilities
Translate Brand Health and Penetration data into actionable recommendations; Connect brand data with business and marketing metrics; Analyze performance to identify drivers and opportunities; Act as a strategic partner to senior leadership; Build relationships with VPs and Board members; Ensure methodological rigor in research approaches