Specialist, PMX Lift Measurement, Platforms
Core
Design, execute, and operationalize measurement platform initiatives for campaign analytics and product development within an omnichannel activation practice.
Role type
Specialist, data engineering and measurement platform
Builds
Scalable data pipelines, semantic data models, and internal tools for metric calculation and reporting
Domain
Digital media advertising and measurement
Required skills
SQL, Python, data pipeline development, semantic layer implementation, data validation, metric definition, cross-functional collaboration
Preferred skills
Cloud-based data platforms, reporting tools, advanced TV/digital media measurement concepts
Responsibilities
Develop scalable data pipelines transforming raw data into normalized datasets; Operationalize pipeline quality checks and validation frameworks; Maintain semantic data models and metric governance workflows; Implement semantic layer capabilities for consistent metric calculation; Build internal tools for data exploration and reporting; Collaborate with engineering and activation teams to align platform outputs with campaign needs; Contribute to documentation and best practices for measurement platform development.
Seniority
Mid-level, hands-on IC
