Senior Content & Brand Writer
Core
Senior writer shaping the written voice and messaging for a design-led B2B agency, turning complex project data into commercially persuasive stories for marketing decision-makers.
Role type
Senior Content & Brand Writer
Builds
Marketing and sales content including case studies, thought leadership, website pages, campaigns, and PR materials for design-led projects.
Domain
B2B marketing, exhibitions, events, experiential marketing, architecture, commercial design, fit-out, construction.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Commercial writing, B2B content strategy, stakeholder interviewing, technical research, fact-checking, brand judgement, multi-format adaptation, SEO copywriting.
Preferred skills
PR writing, award entry writing, tender response writing, executive ghostwriting, content analytics, Webflow, HubSpot.
Technologies
Webflow, HubSpot
Responsibilities
Own and evolve editorial standards and messaging across marketing and sales channels; interview clients and project teams to extract commercial value stories; write and optimize website pages, landing pages, and social content; lead the end-to-end case-study process from research to adaptation; develop thought leadership and sales content supported by evidence; manage content briefs and challenge inaccurate claims or jargon.
Seniority
Senior, hands-on IC
