Buying Analyst
Core
Managing large budgets for digital and media campaigns, including programmatic buying, optimization, and reporting for media clients.
Role type
Senior media buying analyst (programmatic)
Builds
Digital and media mandates across Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, and Online Reputation Management
Domain
Digital advertising and media buying
Required skills
Programmatic DSP management, Campaign optimization, Budget allocation, Ad trafficking, Data analysis, Reporting, Inventory management, Flighting management, KPI tracking
Preferred skills
MS Excel proficiency, Campaign Manager tool experience, MBOX system familiarity, Training facilitation
Technologies
DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, Campaign Manager, MBOX
Responsibilities
Input buys and pull system reports; Maintain buys, confirm flighting, track delivery, and secure make-goods; Manage advertiser budget and bid setup; Compile data across programmatic platforms and create weekly/monthly reports; Handle online advertiser and publisher queries; Perform end-to-end tracking and resolve campaign issues.
Seniority
Mid-level, hands-on IC