Planning Director
Core
Overseeing the development and execution of high-level media strategies across multiple clients in the entertainment sector, ensuring alignment with business goals and long-term growth.
Role type
Senior IC media planning director (entertainment)
Builds
Multi-channel media strategies and campaigns for entertainment brands (TV, streaming, theatrical)
Domain
Media & Entertainment
Required skills
Strategic media planning, Client relationship management, Team leadership, Media budget management, Cross-channel campaign management, Media data analytics, Vendor negotiation, Campaign optimization, Industry trend analysis, Stakeholder communication
Preferred skills
Programmatic targeting knowledge, Thought leadership development
Technologies
TGI, Nielsen, Google Analytics
Responsibilities
Lead strategic media planning across high-profile clients, Collaborate with senior leadership and cross-functional teams, Manage and mentor a team of planners, Build and maintain strong relationships with clients and media partners, Identify new opportunities for growth, Drive thought leadership and best-in-class planning standards
Seniority
Senior, hands-on IC with mentorship responsibilities