Head of Growth & Performance Marketing
Core
Own Incard's growth engine end-to-end, building repeatable acquisition channels and scaling a financial operating system for entrepreneurs.
Role type
Head of Growth & Performance Marketing
Builds
Scalable acquisition channels and growth loops for a B2B fintech platform
Domain
Fintech / Financial Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth strategy, paid media management, funnel optimization, data analytics, experimentation, team leadership
Preferred skills
Fintech domain knowledge, Shopify/Stripe ecosystem familiarity, multi-market scaling, French language proficiency
Technologies
Meta, Google, YouTube, TikTok, attribution stacks
Responsibilities
Own growth strategy across acquisition, activation, retention, and monetization; scale paid and organic acquisition channels; build continuous experimentation frameworks; define and monitor core KPIs (CAC, LTV, payback); collaborate with Product and Design to align messaging with value; build and lead a high-performing growth team
Seniority
Senior, hands-on IC with leadership responsibilities
