Head of Marketing Operations & Analytics
Core
Architecting the operating system, platforms, and data infrastructure for an AI-native marketing organization to connect marketing spend to pipeline and revenue.
Role type
Head of Marketing Operations & Analytics (IC)
Builds
Marketing technology stack, AI/automation workflows, unified analytics dashboards, and lead lifecycle infrastructure.
Domain
B2B SaaS, AI-native marketing, Data & Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing operations strategy, AI and agentic workflow implementation, SQL and data pipeline management, Marketing attribution modeling, Data governance and privacy frameworks, Vendor contract negotiation, Team leadership and development
Preferred skills
Experience scaling marketing ops in high-growth AI-native companies, Change management for cross-functional alignment
Technologies
Marketing automation platforms, CRM systems, Ad platforms, Attribution tools, Lead routing/enrichment tools, Data visualization tools
Responsibilities
Own the marketing technology stack evaluation and implementation; Lead AI and automation adoption to remove manual work; Build unified marketing analytics and reporting; Architect lead lifecycle infrastructure; Own marketing data governance and compliance; Drive operational excellence through scalable workflows and experimentation; Manage marketing budget and vendor contracts; Lead and develop the global marketing organization; Partner cross-functionally with GTM, sales, and finance.
Seniority
Senior, hands-on IC with team leadership