Head of Social Media (m/w/d)
Core
Lead social media strategy, content, paid social, and live communication for festival brands, managing a team and a six-figure budget.
Role type
Head of Social Media (Manager)
Builds
Social media campaigns, content, and live communication for festival brands
Domain
Live entertainment / Music festivals
Required skills
Social media strategy, Paid social management, Team leadership, Content creation (text/video/photo), Influencer marketing, Data analysis
Preferred skills
Live entertainment experience, Electronic music scene affinity, Website/Newsletter marketing, English language skills
Technologies
Meta Business Suite, Google Analytics, Sprout Social
Responsibilities
Develop social media strategy and editorial plans, manage paid social budget and campaigns, lead and mentor a team, coordinate with agencies and freelancers, create content briefs, manage influencer partnerships, report on performance metrics, attend live events during the season
Seniority
Senior, hands-on IC with management responsibilities