Senior Data Consultant (m/w/d)
Core
Advise clients on holistic data strategy, define KPIs, implement analytics tools, and design dashboards for marketing and digital contexts.
Role type
Senior data/analytics consultant
Builds
Reporting frameworks, tracking setups, dashboards, and data visualizations for client presentations
Domain
Digital marketing, analytics, and customer data platforms
Deliverable
dashboards & analysis
Required skills
Data strategy definition, KPI framework design, analytics tool implementation, tracking setup (tag management, event/conversion tracking), CMS/CDP/CRM integration, data visualization, TCO analysis
Preferred skills
AI tool integration, strategic consulting combined with hands-on execution
Technologies
Google Analytics 4, Matomo, Adobe Analytics, Customer Data Platforms (CDPs), CMS/CDXP (Storyblok, Contentful, Payload), BI platforms, CRM