Director Marketing (m/w/d) SaaS
Core
Develop and lead the entire marketing strategy to increase brand awareness, customer growth, and market share for a logistics and technology company.
Role type
Senior leadership marketing director (SaaS/Logistics)
Builds
Digital and classic marketing campaigns, brand presence, and customer acquisition for a logistics platform
Domain
Logistics and Technology / SaaS
Required skills
Strategic marketing planning, team leadership, cross-functional collaboration, data-driven decision making, budget management, performance analysis
Preferred skills
Experience in technology or platform environments, knowledge of digital marketing channels, brand management, lead generation, customer journey management
Technologies
Marketing automation tools, CRM systems, data analytics platforms
Responsibilities
Develop and execute marketing strategies, lead interdisciplinary marketing teams, manage national and international campaigns, analyze market and customer data, collaborate with sales and product management, oversee budget planning and KPI optimization
Seniority
Director, strategic leadership & team management