Leitung Content Management & Marketing (m/w/d) – Führung auf Augenhöhe & Grüne Inhalte mit Wirkung ?
Core
Leading the Content Management department to develop holistic content strategies, manage marketing budgets, and optimize digital workflows for an e-commerce plant retailer.
Role type
Senior Content Management & Marketing Lead
Builds
Content strategies, performance/PR campaigns, and optimized digital content for an online plant store.
Domain
E-commerce / Horticulture
Required skills
Content strategy, SEO, budget management, team leadership, data analysis, cross-functional management, CMS/Shop management, project management
Preferred skills
Knowledge of botanical taxonomy, experience with Asana/Miro, experience with Ryte/Wortliga
Technologies
Asana, Miro, Ryte, Wortliga, Google Workspace, CMS
Responsibilities
Develop holistic content strategies and allocate budgets; Lead the content team with a flat hierarchy; Optimize digital workflows and manage marketing KPIs; Manage cross-functional interfaces with IT and HR; Maintain product and master data quality; Coordinate external service providers and image management.
Seniority
Senior, hands-on IC with team leadership