Growth Marketing Manager (w/m/d)
Core
Own paid channel strategy and build a repeatable brand-to-demand engine connecting audience insight, creative campaigns, data, and technology.
Role type
Senior hands-on growth marketer (B2B paid media)
Builds
Full-funnel media plans, paid campaigns, scalable operating models, and AI-enabled workflows
Domain
B2B technology marketing, data exchange, secure data compliance
Required skills
B2B paid media strategy, search and paid social execution, CRM-linked measurement, funnel analysis, budget allocation, AI workflow automation, creative testing, cross-functional collaboration
Preferred skills
Experience with complex technology buying groups, programmatic display, digital out-of-home, emerging channels
Technologies
Paid search, paid social, programmatic display, sponsored content, retargeting, CRM, UTM tracking, attribution tools
Responsibilities
Build full-funnel media plans tied to target accounts and pipeline goals; Plan, launch, and optimize paid campaigns across multiple channels; Shape targeting and journeys using account and persona insights; Partner with RevOps to connect media activity to revenue; Build briefs, targeting rules, and campaign blueprints for scalable activation; Run disciplined test roadmaps and use AI to accelerate research and reporting
Seniority
Senior, hands-on IC
