Performance Creative Manager (m/w/d)
Core
Develop and manage cross-channel creative strategies focused on customer acquisition, conversion, and profitable growth for a beauty brand.
Role type
Performance Creative Manager
Builds
Video and static ads for Meta, TikTok, YouTube, Performance Max, and Demand Gen; UGC and creator content.
Domain
E-commerce / D2C Beauty
Required skills
Performance creative strategy, Paid Social and Google Ads expertise, Video and static ad conception, UGC and creator production management, Creative testing roadmap execution, Ad copy and scriptwriting, KPI analysis and optimization, AI tools for content creation and automation.
Preferred skills
Experience in video editing and design tools (CapCut, Canva), Hands-on creative mentality, Cross-functional collaboration.
Responsibilities
Develop cross-channel creative strategies; Design and iterate performance ads; Manage UGC and creator production; Execute creative testing roadmaps; Analyze ad performance and optimize conversion; Write ad copies and scripts; Utilize AI tools for production efficiency.
Seniority
Mid-level, hands-on IC