Content Manager SEO/GEO (m/w/d) Schwerpunkt Amazon
Core
Develop and optimize content strategies for Amazon product listings, Brand Stores, and A+ Content to improve visibility, sales performance, and customer journey for a stationery publisher.
Role type
E-commerce Content Manager (Amazon SEO/GEO)
Builds
Amazon product detail pages, A+ Content, Brand Stores, and optimized listings for stationery products.
Domain
E-commerce / Amazon Marketplace / Stationery Publishing
Deliverable
product features
Required skills
Amazon Seller Central, Amazon SEO, keyword research, A+ Content creation, Amazon Brand Store management, A/B testing, E-commerce KPI analysis, Helium 10, GEO for AI assistants (Rufus/Alexa), AI tool usage
Preferred skills
Helium 10, GEO for AI assistants, advanced AI tool usage
Responsibilities
Develop content concepts for Amazon presence including product detail structures and A+ Content; Optimize listings via keyword research and SEO/GEO strategies; Analyze E-commerce KPIs, sales data, and customer feedback to drive optimization; Manage and optimize the Amazon Brand Store; Conduct and evaluate A/B tests for text and visual content; Coordinate cross-functionally with E-commerce and design teams.
Seniority
Mid-level (3-5 years experience)