Senior E-Commerce-/ Marketing-Manager (m/w/d)
Core
Develop a marketing controlling function to steer cross-channel communication and sales campaigns based on KPIs, manage IT projects for marketing suites, and analyze user journeys to optimize conversions.
Role type
Senior E-Commerce Marketing Manager
Builds
Cross-channel communication and sales campaigns, marketing suites/tools
Domain
E-Commerce, Digital Marketing
Required skills
KPI-based campaign steering, IT project management, campaign reporting, user journey analysis, multichannel campaign management, market trend observation
Preferred skills
Experience in E-Commerce environment, Bachelor or Master degree in Business Administration, Business Informatics, or Media Management
Technologies
Marketing suites/tools
Responsibilities
Develop marketing controlling, manage IT projects for marketing tools, create campaign reports, identify user journey drop-off points, analyze user journeys for conversion optimization, act as interface between internal departments and external agencies, observe market trends and competition