Media Planning Senior Analyst
Core
Execute planning, activation, and post-analysis for advertising campaigns across various media channels to ensure clients reach their target audiences effectively.
Role type
Senior media planning analyst
Builds
Media plans and strategies for client marketing campaigns
Domain
Advertising and Media Planning
Required skills
Paid media planning, campaign analysis, media channel assessment, strategy development, data analysis, process optimization, client communication, negotiation, process definition
Preferred skills
Creative strategy design, cross-channel campaign understanding
Technologies
Microsoft Excel, Google Campaign Manager, Data Studio, Tardiis
Responsibilities
Analyze data to design innovative strategies for client marketing campaigns; determine optimal media channels for specific campaigns; assess media type suitability for target markets; develop media plan options based on client objectives; analyze post-campaign results and recommend refinements; interact with partners to implement and maintain media plans; collect and analyze information on media channels (newspapers, radio, TV, digital, etc.).
Seniority
Senior, hands-on IC