Paid Search (Google Ads) Search Analyst
Core
Managing and optimizing paid search campaigns across multiple platforms (Google Ads, Bing, SA360, Apple, Amazon) for advertisers, focusing on budget, bidding, and creative performance.
Role type
Search Analyst (Paid Search)
Builds
Paid search campaigns and optimization strategies for client advertisers
Domain
Digital Marketing / Paid Search
Required skills
Campaign setup and management, Keyword research, Bid management, Budget management, Ad creative optimization, Performance analysis, Competitor analysis, Reporting, Documentation of best practices
Preferred skills
Advanced expertise in multiple search platforms, Media planning tools proficiency, Reporting tools (Looker Studio, Power BI, Datorama)
Technologies
Google Ads, Bing Ads, SA360, Apple Search Ads, Amazon Ads, Excel, Looker Studio, Power BI, Datorama
Responsibilities
Setup and manage search campaigns across platforms following agency guidelines; Monitor campaign health and optimize budgets, bids, and creatives; Run weekly status calls with stakeholders; Analyze performance data and generate insights; Research keywords and formulate campaign strategies; Assist in training sessions and certification updates.
Seniority
Junior to Mid-level, hands-on IC