Digital Analyst
Core
Support the execution, tracking, and optimization of digital campaigns, ensuring technical implementation and alignment with performance strategies.
Role type
Digital Analyst
Builds
Digital advertising campaigns on Google Ads, Meta Ads, and other platforms
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Google Ads, Meta Ads, Google Analytics, Excel/Sheets, KPI analysis, campaign pacing monitoring, audience and conversion tracking
Preferred skills
TikTok advertising, English (intermediate/advanced), 2+ years in similar roles
Technologies
Google Ads, Meta Ads, Google Analytics, Excel, Sheets
Responsibilities
Configure, launch, and monitor digital campaigns; execute daily optimizations based on KPIs; ensure correct implementation of tags, audiences, and conversions; monitor investment pacing and campaign performance; collaborate with the data team for reporting and result interpretation; identify improvement opportunities and propose tactical adjustments; document learnings, insights, and success cases; stay updated on digital platform trends and best practices.