Senior Brand Manager Therapeutic, Hill's ANZ
Core
Develop and implement brand strategies, marketing plans, and advertising/promotional activities to increase sales, margin, and profitability for Hill's Pet Nutrition brands in the ANZ market.
Role type
Senior Brand Manager (Consumer Goods/Pet Nutrition)
Builds
Brand growth plans, marketing campaigns, and omnichannel demand generation strategies
Domain
Pet Nutrition / Consumer Goods
Deliverable
product features
Required skills
Brand strategy development, data-driven brand performance analysis, advertising and promotional coordination, digital marketing content strategy, project management, budget management
Preferred skills
Omnichannel retailing expertise, digital shopper experience management, new product development (NPD) pipeline alignment, Circana/Unify data platform proficiency
Technologies
Circana, Unify
Responsibilities
Develop and implement brand strategies; leverage data insights to create actionable business strategies; coordinate advertising and promotional activities; manage digital marketing content and strategy; partner with Customer Development on channel strategies and campaign execution; liaise with global business and senior management; lead annual budget processes
Seniority
Senior, hands-on IC
