Search Media Analyst
Core
Managing and optimizing paid search media campaigns for clients across multiple platforms to drive website conversions and meet campaign objectives.
Role type
Search Media Analyst (Paid Search Specialist)
Builds
Paid search campaigns and optimization strategies for client accounts
Domain
Digital Marketing / Search Advertising
Required skills
Paid search campaign setup, keyword management, bid management, budget management, conversion tracking, campaign reporting, data analysis, Excel, client communication
Preferred skills
Social media campaign management, media planning, media buying, SEM strategy, familiarity with Bing Ads, SA360, Apple Search Ads
Technologies
Google Ads, Microsoft Bing, SA360, Apple Search
Responsibilities
Setup and manage search campaigns on required platforms; monitor campaign health and optimize for objectives; manage daily budgets and bids; generate performance insights and reports; communicate with client campaign managers; assist in training and certification; identify growth opportunities.
Seniority
Junior, entry-level IC