Teamleitung (m/w/d) Influencer Marketing
Core
Lead the Creator & Press Relations team to expand target audiences, increase brand visibility on social media, and develop impactful creator collaborations for ROSSMANN.
Role type
Senior Team Lead, Influencer Marketing & PR
Builds
Creator campaigns, influencer events, and cross-channel content strategies
Domain
Retail (FMCG) + Influencer Marketing
Deliverable
product features
Required skills
Team leadership, strategic planning, campaign management, stakeholder communication, KPI analysis, trend forecasting
Preferred skills
Experience in retail or FMCG, hands-on mentality, decision-making
Technologies
Social media platforms, reporting tools
Responsibilities
Lead the Creator & Press Relations team, drive strategic development of creator and product PR communication, plan and execute creator campaigns, analyze performance and optimize based on KPIs, communicate with internal and external stakeholders, monitor market trends and adjust strategies
Seniority
Senior, hands-on IC