Teamleitung (m/w/d) Creator & Press Relations
Core
Lead the Creator & Press Relations team to expand target audiences, increase brand visibility on social media, and develop impactful creator collaborations for ROSSMANN.
Role type
Senior Team Lead, Creator Marketing & PR
Builds
Creator campaigns, influencer events, and cross-channel content strategies
Domain
Retail (FMCG) / Creator Marketing
Deliverable
product features
Required skills
Team leadership, strategic planning, campaign management, stakeholder communication, KPI analysis, market trend analysis
Preferred skills
Experience in retail or FMCG, hands-on mentality, decision-making
Technologies
Social media platforms, reporting tools
Responsibilities
Lead the team to ensure positive culture and professional development; Drive strategic development of creator and product PR communication; Conceive, plan, and execute creator campaigns from selection to implementation; Analyze performance based on reports and derive optimization recommendations; Act as the communication bridge between the team and other departments; Continuously develop measures based on market trends and competitive movements