Social Media & Content Marketing Manager (m/w/d), Karlsruhe
Core
Develop and execute a data-driven content marketing strategy and create targeted editorial plans for B2B and B2C audiences for a construction and real estate group.
Role type
Content Marketing Manager
Builds
Social media channels, websites, landing pages, and employer branding content for a construction and real estate company.
Domain
Construction and Real Estate
Required skills
Content strategy, SEO, Content Management Systems (CMS), Web analytics, Storytelling, AI tools for content creation, Project coordination
Preferred skills
Experience in agency or corporate settings, Trend awareness, Aesthetic sense
Technologies
WordPress, TYPO3, SEO tools, Web analytics tools
Responsibilities
Develop and implement a data-driven content marketing strategy; Create targeted editorial plans for B2B and B2C audiences; Conceive and create high-quality content for social media, websites, and other channels; Optimize content for search engines (SEO) and AI-driven search systems; Analyze relevant content KPIs; Plan and accompany shootings and construction site tours; Maintain websites and create landing pages; Coordinate external service providers and agencies.
Seniority
Mid-level, hands-on IC
