Referent (m/w/d) Social Media und Öffentlichkeitsarbeit, Klax Schule
Core
Strategic and operational management of marketing, communication, and public relations for an international school to enhance visibility, strengthen relationships with parents, and attract new families.
Role type
Marketing and Communications Manager (Education)
Builds
Marketing campaigns, brand assets, digital content, and public relations materials for a school
Domain
Education / K-12 / International Schools
Deliverable
product features
Required skills
Integrated marketing strategy, social media management, content marketing, website management, storytelling, stakeholder engagement, event planning, media relations, data analysis
Preferred skills
Interest in education and pedagogical innovation, bilingual communication (German/English)
Technologies
Social media platforms, CMS, email marketing tools, analytics platforms
Responsibilities
Develop and execute internal and external communication strategies, plan and implement marketing measures for family acquisition, manage the school website and social media channels, organize open days and information events, build and maintain media contacts, analyze performance metrics to optimize digital presence
Seniority
Mid-level, hands-on IC
