Head of Shopper & Customer Marketing (all genders), München
Core
Lead Shopper & Customer Marketing and Revenue Growth Management for a global toy brand, driving profitable growth across retail channels and key customers.
Role type
Head of Shopper & Customer Marketing
Builds
Channel strategies, promotional programs, retail execution tools, and in-store activations for toy products.
Domain
Retail / Consumer Packaged Goods (Toys)
Deliverable
product features
Required skills
Shopper marketing, trade marketing, customer marketing, retail marketing, sales activation, pricing strategy, promotions management, retail execution, planogram development, POS development, merchandising concepts, retail program management, B2B catalog development, project management, stakeholder management.
Preferred skills
Experience with flagship stores, trade fairs, and retail activations.
Responsibilities
Develop and execute Shopper & Customer Marketing plans for key distribution channels; drive channel strategy and assortment development; manage Sell-In tools, B2B catalogs, and launch toolkits; oversee planograms, merchandising guidelines, and shelf presence; manage temporary POS displays and seasonal activations; lead flagship store, trade fair, and retail activation programs; lead and develop the Shopper & Customer Marketing team; collaborate with Sales, Marketing, Product Marketing, Supply Chain, and Finance.
Seniority
Senior, leadership role