Online-Redakteur (m/w/d), Weeze
Core
Creating web and marketing content for a food wholesale company's digital channels to inform and engage B2B customers in gastronomy, hospitality, and collective catering.
Role type
Online Editor / Content Marketer
Builds
Landing pages, topic pages, service pages, campaigns, newsletters, and teasers for the company's digital channels.
Domain
Food wholesale / B2B marketing
Deliverable
product features
Required skills
Copywriting, SEO, Content Management Systems, Customer Journey mapping, Content optimization, Research, Cross-functional collaboration
Preferred skills
Web analytics, Storytelling, Visual language sense, AI trends knowledge
Responsibilities
Conceive, write, and optimize web and marketing texts; Translate complex products and services into understandable content; Develop texts along the customer journey; Research topics and collaborate with experts and teams; Optimize content for search engines and users; Publish and maintain content in the CMS; Support digital campaigns from briefing to go-live and analyze performance.
