Marketing Manager E-Commerce (m/w/d), KSi International GmbH
Core
Optimizing online shops for usability, conversion, visibility, and performance while planning and executing e-commerce marketing campaigns.
Role type
E-commerce marketing manager
Builds
Online shop functionalities, marketing campaigns, and customer journey optimizations
Domain
E-commerce, digital marketing
Deliverable
product features
Required skills
CRO, SEO, Customer Journey Management, KPI analysis, digital process optimization, content management, data-driven decision making
Preferred skills
Market trend analysis, competitive analysis, customer needs analysis
Technologies
Online shop platforms, SEO tools, analytics platforms
Responsibilities
Optimize online shops for usability, conversion, visibility, and performance; Conceive, coordinate, and implement new shop functionalities with IT; Analyze relevant KPIs and identify optimization potentials; Manage and optimize conversion rate, traffic, customer journey, and cart value; Plan, implement, and evaluate marketing campaigns and e-commerce measures; Analyze market, competitor, and technology trends; Analyze customer needs and develop measures to increase revenue and satisfaction