Manager Onsite Advertising (m/w/d), Ismaning
Core
Develop strategic area planning for digital touchpoints (Online Shop, App, Newsletter) to optimize performance and drive conversion for a Live Commerce platform.
Role type
Manager, Onsite Advertising & E-Commerce Strategy
Builds
Digital touchpoints (Online Shop, App, Newsletter) and cross-channel shopping entertainment
Domain
E-Commerce, Live Commerce, Digital Marketing
Required skills
Strategic area planning, Customer journey management, KPI-based performance analysis, Stakeholder management, Data-driven reporting, Onsite merchandising optimization, Traffic steering, Conversion optimization
Preferred skills
Power BI, Amplitude, Excel, Strategic content placement
Technologies
Power BI, Amplitude, Excel
Responsibilities
Develop strategic area planning for digital touchpoints, Steer customer journey across E-Commerce channels, Conduct KPI-based performance analysis, Coordinate cross-departmental digital marketing projects, Create data-driven reports for management, Optimize content placement and digital trade processes
Seniority
Manager, strategic planning & execution