Product Owner (m/f/d) CRM & Personalisierung, Hamburg Stammhaus
Core
Strategic development and management of the CRM system and marketing automation platform (Dymatrix) to drive customer value and digital processes for a jewelry retailer.
Role type
Senior Product Owner (CRM & Personalization)
Builds
CRM systems and marketing automation features
Domain
Retail / E-commerce / Digital Transformation
Deliverable
product features
Required skills
CRM system expertise, marketing automation, agile project management, technical analysis, stakeholder management, budget management, process optimization
Preferred skills
E-commerce domain experience, customer-oriented process design, technical leadership
Technologies
Dymatrix, CRM systems
Responsibilities
Strategically develop and evolve the CRM and marketing automation systems, collaborate with business units to define and improve customer value processes, evaluate new requirements for business value and technical dependencies, coordinate technical solutions with other product owners, manage external partners for implementation in an agile environment, lead activities from analysis to Go-Live, perform data-driven evaluations for continuous improvement
Seniority
Senior, hands-on IC with leadership responsibilities