(Senior) MarTech & Tracking Specialist (w/m/d)
Core
Ensures reliable data collection and correct implementation of marketing requirements by managing and developing the Tag Management System (Google Tag Manager including Server-Side-Tracking) and serving as the central contact for Online Marketing, E-Commerce, and Onsite Marketing regarding tracking, conversions, and webshop events.
Role type
Senior MarTech & Tracking Specialist
Builds
Marketing data infrastructure and measurement concepts
Domain
Digital Marketing & Web Analytics
Required skills
Google Tag Manager, Server-Side-Tracking, HTML, JavaScript, Data Layer, Web Analytics tools, Data quality monitoring, Consent Management (CMP), Attribution modeling, KPI development
Preferred skills
Python, SQL, SEA, Social Media
Responsibilities
Manage and develop the Tag Management System; Support marketing departments with tracking and conversion questions; Monitor data streams and ensure data quality; Ensure correct tag deployment via Consent Management Tool; Develop attribution models and measurement concepts.
Seniority
Senior, hands-on IC