E-Commerce Manager (m/w/d)
Core
Strategically develop online shops, implement digital marketing measures, and continuously improve the customer shopping experience.
Role type
E-Commerce Manager
Builds
Modern e-commerce platforms and digital customer journeys
Domain
Retail / E-Commerce
Deliverable
product features
Required skills
SEO, CRO, Customer Journey mapping, KPI analysis, digital marketing campaign management, content and product data management, performance optimization
Preferred skills
Data-driven decision making, market and technology trend analysis
Technologies
SEO tools, Analytics platforms, CMS, Marketing automation tools
Responsibilities
Optimize online shop usability, performance, and conversion rates; Plan and coordinate new shop features with IT; Analyze KPIs to derive optimization measures; Develop measures to increase sales and customer satisfaction; Manage digital marketing campaigns; Maintain and optimize content, product data, and shop structures.
Seniority
Mid-level, hands-on IC