Media Planning Associate Supervisor
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Associate Supervisor
Builds
Media strategies, budget documents, flowcharts, client presentation slides, and competitive insight reports
Domain
Advertising and Media Planning
Required skills
Media planning, campaign planning across channels and buying models, budget management, data analysis, consumer insight analysis, financial reporting, presentation creation
Preferred skills
Planning and organizing, continuous learning, negotiation, process definition
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools; Provide updates for all recurring budgeting needs; Help provide and oversee monthly savings documents; QA and update flowcharts and budget documents with accuracy; Track budget and flowchart changes with detail and organization; Support strategy team with reach and frequency deliveries using Tardiis / NMI; Provide audience and consumer insight data from syndicated tools like MRI and GWI; Provide monthly global tracking updates for internal review and submission; Support on building charts and slides for client presentations; Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst; Review monthly billing against budget documents and flag discrepancies with strategy and investment leads; Update weekly TV goals based on the latest budget and flighting for submission to National Video team; Update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.
Seniority
Associate, hands-on IC