Brand & Communications Experte (w/m/x)- NL-6-1-K
Core
Develop target-group-specific marketing strategies and campaigns for online and offline channels to enhance brand appeal and secure long-term success for BMW Group's retail operations in Saxony.
Role type
Senior Marketing & Communications Manager
Builds
Marketing strategies, campaigns, content, and performance marketing measures for BMW, MINI, Rolls-Royce, and BMW Motorrad retail.
Domain
Automotive industry, Premium branding, Retail marketing
Deliverable
product features
Required skills
Marketing strategy development, Budget planning and control, Agency management, Content creation, Performance marketing analysis, Sponsoring and partnership management, Compliance and quality assurance
Preferred skills
Experience in project organization, Cost and risk awareness, Brand understanding, IT affinity
Technologies
MS Office, Salesforce, Photoshop, Canva, Meta Business