Marketing Operations Specialist
Core
Managing day-to-day marketing operations across email, SMS, websites, YouTube, and social media to ensure campaigns are delivered accurately and on schedule.
Role type
Marketing Operations Specialist
Builds
Marketing campaigns, automated workflows, and integrated systems for clinic locations
Domain
Healthcare marketing
Required skills
Email marketing automation, SMS marketing, CRM integration, WordPress management, Social media management, YouTube channel operations, AI tool usage, Data management, Project management, English communication
Preferred skills
Healthcare marketing experience, Multi-location business experience, Direct-mail campaign coordination, Zapier/Make/Notion proficiency, Google Analytics 4, Looker Studio, WordPress Elementor
Technologies
ActiveCampaign, SimpleTexting, CounselEar, Klaviyo, HubSpot, Mailchimp, WordPress, Canva, Click2Mail, ChatGPT, Claude, YouTube Studio, Zapier, Make, Notion, Google Analytics 4, Looker Studio
Responsibilities
Lead marketing setup and integration for new clinic locations; Build, segment, test, and schedule email and SMS campaigns; Manage contact lists, tags, and automations; Support YouTube publishing and channel operations; Manage social media calendars and content; Maintain WordPress websites; Use AI tools to streamline workflows; Create marketing materials and coordinate direct-mail campaigns; Support webinars and virtual events; Monitor campaign performance and document SOPs.
