Director, Defense & Security - Marketing Strategy
Core
Define and lead CAE's global marketing strategy for the Defense & Security business, driving integrated go-to-market strategies for military organizations, government agencies, and allied defense customers.
Role type
Senior Director, Global Marketing Strategy
Builds
Global marketing initiatives, pipeline growth, and market share expansion for defense and security solutions.
Domain
Defense & Security, Aerospace, B2B/B2G
Deliverable
product features
Required skills
Global marketing strategy, product marketing, account-based marketing (ABM), demand generation, executive engagement, team leadership, stakeholder management, strategic planning, market positioning, digital growth
Preferred skills
Defense and security market knowledge, government procurement, capture management, CRM/marketing automation, analytics, English and French
Technologies
CRM, marketing automation, analytics tools
Responsibilities
Develop and execute global marketing strategy, lead product and solution positioning, drive digital growth and ABM programs, lead industry events and customer engagement, manage global marketing team
Seniority
Director, hands-on IC with team leadership