Director, Defense & Security - Marketing Strategy
Core
Define and lead global marketing strategy for CAE's Defense & Security business, driving go-to-market execution for training, simulation, and mission readiness solutions for military and government clients.
Role type
Senior Director, Global Marketing Strategy
Builds
Global marketing strategy, product positioning, demand generation campaigns, and executive engagement programs for defense and security solutions.
Domain
Defense & Security, Aerospace, Government Procurement (B2G/B2B)
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Global marketing strategy, product marketing, account-based marketing (ABM), demand generation, digital growth, executive engagement, team leadership, stakeholder management, strategic planning, performance measurement, CRM/marketing automation, analytics
Preferred skills
Defense/security market knowledge, government procurement/capture management, proposal environments, technical solution translation, executive communication, French language proficiency
Technologies
CRM, marketing automation platforms, analytics tools
Responsibilities
Develop and execute global marketing strategy; define market positioning and value propositions; lead product launches and go-to-market execution; drive digital growth and ABM programs; manage global marketing team; collaborate with Sales, BD, and Engineering for commercial success.
Seniority
Director, hands-on IC with team leadership
