Consumer Marketing Manager North (m/w/d)
Core
Develop and execute marketing strategies to increase brand awareness, acquire new consumers, and drive sustainable business growth for Schleich toys in North European markets.
Role type
Senior Consumer Marketing Manager (FMCG/Toys)
Builds
Regional marketing plans, retail media campaigns, product launches, and strategic brand partnerships
Domain
Consumer Goods / Toys / Entertainment
Deliverable
product features
Required skills
Strategic marketing planning, Retail media execution, Brand partnership management, Cross-functional collaboration, Budget management, Performance tracking & ROI analysis, Social media coordination, Market insights analysis
Preferred skills
Experience in international matrix organizations, Agency management, Entrepreneurial mindset
Technologies
Social media platforms, Marketing automation tools, Analytics platforms
Responsibilities
Develop and implement regional marketing plans aligned with global goals; Collaborate with Trade Marketing and Sales teams on retail media and POS solutions; Manage consumer marketing budget and performance tracking; Identify and manage strategic brand partnerships; Coordinate local social media activities; Leverage consumer insights for data-driven decisions; Lead and develop team members.
Seniority
Senior, hands-on IC with team leadership