Vertical Marketing Manager (m/f/d)
Core
Managing vertical marketing strategy, digital asset structure, and integrated campaigns for a technology product portfolio to drive customer awareness and demand.
Role type
Senior B2B Vertical Marketing Manager
Builds
Integrated digital campaigns, customer-facing web content, and brand messaging for a technology portfolio
Domain
Industrial technology / Engineering
Deliverable
product features
Required skills
B2B digital marketing, website and content management, integrated campaign planning, storytelling, performance measurement, project management, stakeholder management
Preferred skills
International matrix organization experience, additional languages
Technologies
CMS, social media platforms, webinar tools, digital analytics tools
Responsibilities
Apply new digital naming structure across product portfolio and marketing assets; Develop website structure and landing pages; Create customer-focused messaging and content (webinars, presentations, articles, videos); Plan and deliver integrated digital campaigns; Develop reference stories; Prepare trade fairs and customer events; Track marketing KPIs and implement improvements.
Seniority
Mid-to-Senior, hands-on IC
